Sunbean Gourmet Coffee Launch

“A Lot Can Happen Over A Cup Of Coffee”

But I prefer my Kaapi over Coffee. The aroma of filter coffee is intoxicating & beats the aroma of any other coffee. Like its said in a recent coffee add – “dhoodh main ek chumach coffee powder hi to milaya hai” – most of the crowd that you see in coffee shops or “coffee lovers” don’t have much knowledge about coffee. I knew bit & pieces about the history – Baba Budan & the 7 coffee beans, types of coffee – Robusta & Arabica, etc

An afternoon spent at ITC Parel for the launch of Coffee brand, enhanced by coffee knowledge. ITC Foods introduced Sunbean Gourmet Coffee – an exquisite blend of Indian & International beans.

So far in India – as per my knowledge – none of the brands have a mix of Indian & International beans. With Sunbean we can enjoy the best of both worlds.

Post understanding the process followed by the team to make these blends, we were introduced to the 2 blends that are being launched –

Nicamalai – a fruity- sweet aromatic blend of carefully selected beans from Nicaragua & Anamalai hills and

Panagiri – a fragrant coffee with strong aroma, blended with mildly sweet Panamanian beans & intensely sweet flavored Arabicas from Baba Budangiri hills.

The name Nicamalai & Panagiri is an amalgamation of the two beans used in the blend. The artwork on the packaging captures the various elements unique to the region they belong to. For ex –
Nicamalai’s artwork captures the hear gear of the tribes of Nicaragua & Elephant heads which denotes Anamalai Hills where anamalai translates to Ana – Elephants & Malai – hills.

And this it was coffee time 🙂

ITC’s Barista Mr Ashwath took the floor & shared some in-depth info about the brew, the temperature necessary, how not to add sugar in the coffee, etc. Espresso – what we also know as decoction – is the most important part of the coffee. Wanna have great coffee? Get the decoction right.

We started our coffee drinking session with a shot of Panagiri. Strong aroma with a mild sweet flavor & a strong after taste was a pleasant surprise. Cappuccino was served next, followed latte & Americano.

Drizzle honey on the sides of your mug, pour your espresso & top it with hot water. Sprinkle some cinnamon powder & mix. This Americano was so good; I sipped the whole thing on my own. We were privy to some coffee art & few tried their hands on it too. I just made peace with my Americano.

Sunbean Gourmet Coffee is a premium coffee & currently will be available only at ITC Hotels. But, the team is working on making it available more widely. Also, these are beans & not available in the ground form readily. If you wish to buy, the staff will ground the beans as per your requirements – course, fine, etc depending on how you make your coffee at home. Since none of us have the big, bulky & fancy coffee machines at our homes, you could ask for the beans to be ground either for a French press or basic filter coffee texture.

Right now I am sipping my Nicamalai Filter Coffee, made using the basic filter coffee utensil, which I bought today 🙂
Like I said, I enjoy my Kaapi more than my Coffee.

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